Category Archives: Newspapers & Local Media


Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →


The Evolution of Targeted Display Advertising and Where It’s Going

Redirecting money and energy away from a disinterested audience and toward one that’s more likely to stop and listen is no longer the digital advertising pipe-dream of the 90s. It’s a genuine brass ring, all because of data and the way that it’s transforming targeted display ads. RELATED: Forecasting the Future for Tech and Media In the history of the world, it’s certainly a new idea. Read More →


3 Lesser Known Ways to Increase Your Website Traffic

Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the basics of SEO and advertising. RELATED: Thought Leader Series: 5 Tips Read More →


Local or Vertical: How Should I Brand My Job Board?

In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue’. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi following the webinar to see if we could uncover more about how job boards can Read More →


How Publishers Can Analyze Their Audience to Gain New Revenue

How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover Might Provide a Road Map to Building a Community Look At Read More →


Ad Blocking and the Uncertain Future of Publishing

For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the digital platform, they continued their intrusive advertising ideas with screen Read More →


How Jeff Bezos and The Washington Post are Countering Ad Blocking

Amazon and Washington Post CEO Jeff Bezos is known for his unorthodox solutions to problems, and his ideas that seem to shock more than excite. When he announced that Amazon would start using drones for same-day deliveries, most people laughed at the idea. But now, drone delivery services are being developed all over the retail world and Amazon has only begun to scratch the surface Read More →


The 4 New Media Technologies All Publishers Need to Know

Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television emerged as the primary way that advertisers reached mass audiences, nothing about the marketing part of the technology changed for decades. Any changes that would occur in print, radio, or television were relatively easy to see coming and media publishers could adapt, and even innovate Read More →


Thought Leader Series: 5 Tips to Help Increase Visitor Engagement

The mass majority of the world operates digitally. Business, banking, job searches, even food orders can be given online. A website is both a great convenience for visitors and a source of revenue for businesses. Now you have a website…so what’s next? Read on for some tips to help improve and increase visitor engagement on your site. RELATED: 4 Helpful Tools for Measuring Audience Engagement 1. Read More →


3 Offers to Help Boost Customer Acquisition

While subscription can serve as your publication’s lifeblood, attracting new subscribers serves as the sustenance that will keep your publication growing and thriving. Unfortunately, and especially in the age of the Internet, too many organizations and associations have gotten caught up in marketing gimmicks that not only work to push potential subscribers away, but also that work to weaken relationships with current subscribers. RELATED: Exploring the Read More →