Category Archives: Newspapers & Local Media

digital-expansion

Led by Industry Giants, Newspapers Push Global Digital Expansion

How do you bring in more revenue when you’ve got a limited audience? Simple: expand your audience to the world. That’s the approach that some of the biggest newspapers in the world are taking, and the signs appear to be positive. RELATED: 3 Audience Engagement Questions to Answer When Striving for Digital Dominance It’s a natural progression. The Internet brought the world together with the Read More →

adblocker

How One French Newspaper is Targeting Ad Blocking

It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real work of cleaning up the paper’s ads and improving the Read More →

newspapers-feasting-on-each-other

Newspapers Feasting on Each Other to Survive

Like a giant game of Pac-Man, bigger newspapers around the country are gobbling up smaller papers, all in the hopes of creating a more formidable, united whole. It’s about the ever-elusive advertising dollars. They just aren’t there, especially for smaller, local papers. But with a consolidation strategy, a little time is being gained before the next game play. The presumed destiny of newspapers has played Read More →

local-ads

4 Ways to Sell Local Ads Better

Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the right direction. Is it luck? Experience? A better publication with a broader reach? Maybe, at least in part, but there’s more to it than that. RELATED: How the Right Online Tools Jump Started One Company’s Local Advertising Revenue In any advertising, the most important thing from Read More →

PRINT PREFERENCE

The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital

The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print arms just yet. RELATED: Why Print Newspapers Are Not Hitting Rock Read More →

digital-publishing

5 Digital Publishing Tips to Increase Revenue

With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in a digital format. That means that companies need to stay up to speed with the quickly advancing market by coming up with new marketing strategies to increase revenue. Here are Read More →

What-Google's-New-Logo-Shows-Us-About-'Heavy-Websites'

What Google’s New Logo Shows Us About ‘Heavy Websites’

When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble was that servers were not prepared to handle customized layouts Read More →

Newspapers-Giving-Up-Digital-Publishing

Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One

The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. Chyi points out that newspapers have been going digital for Read More →

Why-Print-Newspapers-Are-Not-Dying-Out

Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →

targeted-display-advertising

The Evolution of Targeted Display Advertising and Where It’s Going

Redirecting money and energy away from a disinterested audience and toward one that’s more likely to stop and listen is no longer the digital advertising pipe-dream of the 90s. It’s a genuine brass ring, all because of data and the way that it’s transforming targeted display ads. RELATED: Forecasting the Future for Tech and Media In the history of the world, it’s certainly a new idea. Read More →

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