Category Archives: New Revenue


Local or Vertical: How Should I Brand My Job Board?

In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue’. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi following the webinar to see if we could uncover more about how job boards can Read More →

Lancaster, USA & RealMatch

1 Pennsylvania Newspaper’s New Revenue Strategy

In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. SEE ALSO: LNP Media Group Increases Recruitment Advertising Revenue [Case Study] Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to $10,000 per month from Read More →

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.   Click here to view a PDF version of this infographic. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a Read More →

Publications Tap Back Issues to Attract New Readers

“Everything old is new again,” or so goes the song lyric — and some of the nation’s most long-lived print publications seem to be leveraging that notion to generate new readers and new revenue. An increasing number of these publications are finding ways to monetize their extensive archives of back issues by making them available to readers of their digital versions. It may not count Read More →


How Native Ads and Mobile Can Work Together

There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native advertising more appealing than ever to trade publications that maintain an online presence. It’s inevitable, Read More →


4 Advantages Print Advertising has Over Digital

You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may seem correct, but the truth is, print media and advertising is still alive and well. In fact, in many ways, print advertising trumps digital advertising. If you’re confused about where to Read More →

Native Advertising

Caution, Care Needed with Native Ads

Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally with the organic content around it, whether that’s a sponsored blog post or a brand Read More →

How Can You Grow Recurring Revenue?

Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and having to start all over again, you should aim to grow recurring revenue and continuously add value for your advertisers. Follow Your Recurring Revenue Trends suggests keeping a Read More →

native advertising

How to Use Native Advertising That Doesn’t Irk Google

As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website. In recent years, the idea of native advertising has started to come to light and Read More →

how to identify new advertisers

5 Ways to Identify New Advertiser Prospects

The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for their business. You need to put together a package that shows that you have something Read More →

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