Category Archives: Job Boards

social-media-branding-for-job-boards

8 Top Strategies for Job Board Branding on Social Media

You probably know all about posting on social media. But using social and capitalizing on all of its opportunities for job board branding are very different things. Social media offers a depth and breadth of audience reach that’s not possible with any other marketing strategy, at least not without a multi-million-dollar budget. Want to become one of the best job search sites? Pick up these Read More →

local-job-boards

4 Reasons Local Job Boards are the Way of the Future

Job boards have been transitioning into something a bit different in recent years. Huge job aggregators are losing ground, but local job boards appear to only be getting started. Hyper-relevance is the driving force behind up-and-coming job boards in the post-behemoth era. You might not have had the budget or staff to compete with enormous generalist job boards a few years ago. Now, you don’t Read More →

social-media-won't-kill-your-job-board

No, Social Media Won’t Kill Your Job Board

“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing and maturing. Some job boards are fading away. So let this be a period of Read More →

job board software

4 Reasons You Need New Software For Your Job Board Platform

Maybe your job board software is chugging along perfectly fine, thank you. Perhaps you’re confident that you can handle it on your own. That may be true. But can your current setup deliver consistently better results? And do you have access to the largest recruitment ad network in North America? If not, then your job site platform probably needs better software. A job board partner Read More →

job-sites-can-go

Oh, the Places Job Sites Can Go!

Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If anything, they become more meaningful. So if you’re looking for a reason to believe you’ll Read More →

best-job-boards

5 Ways the Best Job Boards Get More Traffic

What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to your job board. From identifying its unique value proposition to the tools and marketing techniques Read More →

Job boards

Marketing Package Hacks the Best Job Boards Use

Nail your marketing package, and you’ll crack the toughest nut: advertising revenue. It’s what makes the best job boards go ’round. It doesn’t matter if you’re a hands-on person who builds and markets the job board every step of the way or if you work with a partner who lightens the workload. And it doesn’t matter if you think you need more time to think Read More →

job-sites

4 Surefire Ways Job Sites Nail Reputation

You can manage reputation and brand awareness for job sites, or passively let it sort itself out. Most businesses have an online reputation, whether they have a say in the process or not. But management is active. It lets you help shape the way advertisers and job candidates view your job board instead of hoping for the best. Your reputation factors into the success of Read More →

job-boards

How to Transform Job Boards Into an Advertiser’s Dream

Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how can you build out a strong and competitive marketing package Read More →

job-huntersjob-hunters

Job Boards: What’s So Special About Tuesdays?

As a job board, the best way to understand job seekers is to put yourself in their shoes. Think about this: in this age of big data and website analytical information, there has been a serious amount of science injected into the process of finding a job. If you are looking for an office job or the next step in your corporate career, then the Read More →

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