Category Archives: Job Board Success


Local or Vertical: How Should I Brand My Job Board?

In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue’. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi following the webinar to see if we could uncover more about how job boards can Read More →

Lancaster, USA & RealMatch

1 Pennsylvania Newspaper’s New Revenue Strategy

In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. SEE ALSO: LNP Media Group Increases Recruitment Advertising Revenue [Case Study] Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to $10,000 per month from Read More →

job boards

3 Steps to Creating a Compelling Job Ad

Your employers are investing a lot of money to find the right candidates and your job board does its part by offering the right features and tools to help in the hunt. But if you really want to help your employers to find success, then you need to give them practical advice on creating a job ad that works. Instead of a wall of text Read More →

3 Ways to Take Advantage of the Healthy Healthcare Job Market

The healthcare job market is exploding, so now is the time to focus your job board site on this burgeoning industry. Whether you choose to highlight healthcare jobs on your existing site or you choose to create a new site dedicated solely to healthcare jobs, you now have a large number of opportunities to attract healthcare employers and recruiters as well as those seeking careers Read More →


Rely Too Much on Metrics and You Might Miss the Next Seinfeld

Don’t misread the title of this article; we’re not talking about whether you get so entranced by your trade publications’ online analytics that you forget to catch a rerun of your favorite show. As noted by Matt Boggie, writing for World News Publishing Focus, metrics can work against you — as they very nearly did for the network that might otherwise have passed on a Read More →

Examining the Part-Time Employment Picture

Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies are now choosing to either employ more part-timers or exclusively hire part-time workers. There are Read More →

What is Job Wrapping

What is Job Wrapping? A Closer Look

The Internet is causing a lot of job hunters to look for options in filling their career needs. Since the recruiters go where the job hunters are, it is always in the best interest of your job board to determine exactly what services will attract job hunters. Up until recently, aggregate software had been a threat to online job boards because it could offer listings Read More →

3 Ways to Attract More Female Applicants

3 Ways to Draw More Female Applicants

According to U.S. News and World Report, the percentage of women in the workplace has gone from 27 percent in 1979, up to 41 percent in 2014. A jump of 14 percent in less than 40 years means that employers can expect more women to be looking for jobs in the coming years and that means that job ads will need to be more effective Read More →


Is a Membership Package Right for Your Job Board?

As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of comprehensive coverage from the general job boards. But what about charging for memberships? Is it Read More →


Understanding the Mind of a Job Seeker

There are many reasons people seek work, but the common denominator is the need to earn money. Making the problem even worse is that job seekers need to carefully spend money in order to maintain their competitive edge and land the job they’re after. By understanding the hard decisions job seekers face, job board owners are better equipped to provide service that speaks directly to Read More →

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