Category Archives: Content Curation


Evergreen or Topical Content: Which Is Better?

Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you and your audience.   Work style, target audience, and even the volume of contributing writers Read More →


Expert Interview with Scott Baradell on How You Choose Your Content

If you want to know whether your marketing efforts are truly working, quit focusing on things like Facebook likes and Twitter followers, says Scott Baradell, president of inbound marketing agency Idea Grove – these analytics are outdated and not especially useful. Ultimately, Scott says the only metrics-related questions that really matter are: 1. Are you driving traffic to your website? 2. Are you engaging that Read More →


Online Publishing: Easy to Start, Difficult to Master

Anyone can create an online publication. For just a few dollars and with minimal technical knowledge, entrepreneurs and online publishers are launching entire publications. But most quickly find out that a vision is not enough. There are many aspects to running a successful publication, from creating a compelling content strategy to having the skills needed to manage a site’s operations. While it’s easy to start Read More →


How to Diversify Revenue Streams for Your Association

If you run a trade association, you probably receive funding from member dues, but what you may not realize is that there are other ways to generate revenue, including monetizing your online assets. By generating this extra revenue through monetization, you may even be able to lower dues and attract more members, building credibility and association loyalty. In addition, extra revenue may allow your association Read More →


How to Build a Thriving Commenter Community

One comment is almost as disappointing as none, and sometimes it’s worse. That’s like Mom calling to say you were terrific in the play that no one else noticed, when what you really wanted was a write-up in the Sunday paper. Content is important, but it can fall flat without audience interaction. Comments are one of the beauties of the Internet. Where once there were Read More →


Is Your Content Optimized for Aggregators?

Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social media, content publishers are having to change the way they Read More →


A Publisher’s Guide to Pinterest Strategy

Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of traffic worldwide. Having a Pinterest strategy as part of your Read More →


Should You Try User Generated Content?

Love it or hate it, user-generated content continues to make the debate circuit. There’s a line of demarcation between professionally written content and the words of laypeople. You want your publication to be relatable, and that’s not always easy. By giving users the freedom to add their own opinions to your site, the line begins to blur. Neither inherently good nor bad, user-generated content does Read More →


The Growing Importance of the Audience Development Specialist

Where journalism and marketing converge, that’s the niche where you’ll find the audience development specialist. Staying on top of the latest trends is not a new idea, but it is one that’s challenging to get right. And that’s where this job shines.It seems that technology and trends change almost daily. What was exciting and new a year ago might be standard today, or it might Read More →


The Importance of a Digital Community for Trade Associations

Virtually any type of group can benefit from harnessing the power of the Internet to communicate, and trade associations are no different. These days, digital communities can provide trade associations with the ability to provide useful information to members, offer updates on the latest in industry news, and also organize meetings, both online and off. Digital communities can also allow members to voice their opinions Read More →