Category Archives: Broadcast Media


3 Top Social Sharing Trends You Need to Know

Social media usage has skyrocketed over the past few years, and many digital publishers have taken advantage of this surge in order to generate extra revenue and traffic to their main and companion sites. Unfortunately, as more and more people have gotten involved with social media, and as more and more changes have been introduced to these platforms, it seems that it’s harder and harder Read More →


4 Ways to Get More From Your Recruitment Advertising

These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond what the recruiting sites and job boards can offer. A look at the recruitment advertising Read More →


Is Your Company Ready for the Mobile Video Ad Explosion?

There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G networks around the world are growing. With smartphone services getting faster and screen sizes getting Read More →


3 Last Minute Tips for Making the Most Out of Black Friday

Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the first shoppers to score great deals. What you may not know about Black Friday, however, Read More →


Evergreen or Topical Content: Which Is Better?

Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you and your audience.   Work style, target audience, and even the volume of contributing writers Read More →


Expert Interview with Paula Gregorowicz on Smart Websites

Paula Gregorowicz has an eclectic resume – from jobs in finance, technology and web development in corporate America to coaching small business owners through the company she founded, The Paula G Company LLC. So she’s familiar with what works and what doesn’t for business owners in a variety of areas – including the best ways to recruit. We recently checked in with Paula to get her take Read More →


RPV: The Metric That Can Transform Your Website

What Does RPV Stand for and How Do You Calculate It? RPV stands for Revenue Per Visitor, and it’s easy to calculate. For a defined time period: RPV = Revenue ÷ Number of Visitors RPV shows the interaction between conversion rate and average order value (AOV). Since the visitors to e-commerce sites are the common denominator of that site’s revenue generating activity, it makes sense Read More →


Why Online Attention is the New Gold

When you think about an online commodity, what is the first thing that comes to mind? If you said “time”, then you’re already ahead of the curve when it comes to attracting and retaining the attention of site visitors. Unlike Internet space, which can be filled with banner ads ad nauseam, time cannot be created on the web, meaning it is one of the most Read More →


The Future of Recruiting and Hiring Technology

Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems popping up daily. But he says there’s still plenty that can be done tech-wise – Read More →


A Publisher’s Guide to Pinterest Strategy

Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of traffic worldwide. Having a Pinterest strategy as part of your Read More →