Category Archives: Broadcast Media

podcast

Considering a Podcast? Know These 4 Commandments First

Podcasting is a fantastic way to increase audience and customer engagement, and your company can produce a podcast for little-to-no cost. What’s important to remember, however, is that creating a podcast isn’t necessarily as simple as sitting down in front of a microphone and talking. There are a variety of things that go into making a podcast successful, including: 1. Audio Quality Ensuring that you Read More →

publisher analytics

Why Parse.ly’s New Analytics Platform Should Be On Your Radar

If you run a publishing website and are unfamiliar with Parse.ly software, then it is time for you to get familiar, and quickly. In 2012, Parse.ly offered its first analytical software called Dash and it was an instant hit. The software offers detailed insight into what topics and articles are trending on the Internet and helps publishers to keep their content updated and profitable. In Read More →

bundling-newspapers-new-revenue

Can Bundling Products Boost Revenues?

Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the bonus food guide, jump rope, and the extra special DVDs.” By adding more perceived value Read More →

video-marketing

Are You Making the Most of Your Video Potential?

Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a video. If you want to generate more revenue, then you need to properly utilize video. Read More →

The publisher's guide to programmatic advertising

The Publisher’s Guide to Programmatic Advertising [Infographic]

RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting and optimization become the norm, but forward-thinking media companies are already making rapid progress in this direction Read More →

desktop-computer

3 Reasons the Desktop Isn’t Dead

If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have even done away with desktop campaigns altogether. Unfortunately for these marketers, the desktop is still alive and well, and a recent report from Marin Software shows that the desktop is Read More →

bing-pulse

Microsoft’s Bing Pulse and the Future of Audience Engagement

Have you ever gone to a political debate between two local candidates running for a local office and wondered who won? When there are presidential or congressional debates, the results are shown instantly thanks to some pretty aggressive technology. But now there is something that your media websites and newspapers can use to help gauge the response to any event and that tool is called Read More →

monetize using email

How You Can Tap Your Email Database for Traffic Monetization

There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the humble email. What’s important to remember and recognize about emails is that they serve as instant and constant contact with your customers and potential customers. With the click of a Read More →

newspaper-headlines

4 Qualities of Headlines That Compel Visitors to Click

In the media business, headlines have always been important. When a reader buys a magazine, there is probably a good chance that the reader will check out the articles that interest them and a good headline may or may not impact the success of that particular issue. But on the Internet, a reader has the option of clicking to any website they want, which makes Read More →

job-board-search-performance

4 Ways to Make Your Job Board More Efficient

Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs and candidates seeking work, there are multiple elements that go into the process. As a result, job site owners need to find technological solutions and other forms of support to Read More →

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