Category Archives: Audience Monetization


4 Tips for Making Your B2B Content Engaging

Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience Engagement with Video: Why it works, and How to Use Read More →


Warren Buffett: What Newspapers Need to Do to Survive

If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s annual letter to Berkshire Hathaway shareholders, he successfully explains why he believes in the newspaper Read More →


The State of Newspapers 2015

The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that publishers can grab onto and use as inspiration heading into the future. SEE ALSO: 4 Newspaper Read More →

print newspaper

Why Some Publishers are Going Back to Print

If you’re convinced that digital publishing is the future of trade publications, then you might be surprised at how many publishers seem to be looking to the past. An increasing number of online publications have made a point of either maintaining their print editions or have changed their focus to re-emphasize the printed page. Why are they returning to their analog roots — and in Read More →


How the Relentless Pursuit of Web Traffic can Damage Your Brand

  Traffic is important, and not just to local cops who are checking for speeders. Specifically, Internet traffic is important, and many online business owners have taken hold of this fact in order to become successful. Since the very start of e-commerce, company owners, site administrators, IT specialists, SEO professionals, and others who are involved in running and promoting websites have glommed onto the idea Read More →

native advertising

How to Use Native Advertising That Doesn’t Irk Google

As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website. In recent years, the idea of native advertising has started to come to light and Read More →

how to identify new advertisers

5 Ways to Identify New Advertiser Prospects

The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for their business. You need to put together a package that shows that you have something Read More →


3 Content Monetization Strategies for Your Trade Publication

Content is the key to success in 2015, but why? What can content do for you and your publication? The real issue at play is the monetization of content, not just the content itself. Now, this isn’t to say that your content can be any old drivel, as all of your content needs to be valuable, but if you aren’t monetizing your content, then it Read More →


3 Ways to Attract New Advertisers in 2015

The start of a new year is the perfect time to begin looking for innovative ways to draw in new advertisers, and 2015 is shaping up to be no different. Even though the economy remains sluggish, it has shown slight signs of improvement, and as a result, advertisers are beginning to loosen their wallets a bit more, meaning your publication can cash in. Below are Read More →


5 Types of Content to Increase Traffic to Your Job Board

The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you do some thinking outside of the proverbial box, then you will be able to come Read More →

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