Category Archives: Audience Development

why your newspaper shouldn't be buzzfeed

Why Your Newspaper Can’t Be and Shouldn’t Be BuzzFeed

If you’ve spent any time on the Internet, and more specifically, on social media, you’ve likely seen the headlines: “20 Celebrities Who Grew Up Homeless”, or, “15 Hairstyles You Never Knew Existed”. Such headlines, often associated with sites like, are meant to get you to click, but unfortunately, they very rarely deliver, even on their trivial promises. As a result, they are coined “click Read More →

nytimes instagram

Why the New York Times is Using Instagram for Audience Development

It’s likely that if you’ve spent any amount of time in 21st-Century America, or even in the 21st Century world, you know the New York Times and you know Instagram, but what you might not know is that Instagram has become a strategic tool in the New York Times’ marketing bag of tricks. As Instagram is mainly used as a picture-sharing site as opposed to Read More →

publisher analytics

Why’s New Analytics Platform Should Be On Your Radar

If you run a publishing website and are unfamiliar with software, then it is time for you to get familiar, and quickly. In 2012, offered its first analytical software called Dash and it was an instant hit. The software offers detailed insight into what topics and articles are trending on the Internet and helps publishers to keep their content updated and profitable. In Read More →

social media

How Membership Organizations Can Get Real Value from Social Media

The Internet has undoubtedly revolutionized the way that everyday people organize and interact within their lives, but it has also completely changed the face of business, industry, and marketing. Today’s business owner relies more and more on the web in order to promote his or her business, and marketing professionals representing such businesses are finding that the web is by and large the one-stop-shop among Read More →


What to Do when Email Fatigue Sets In

Email has become one of the most valuable tools for both individuals and business owners, and when the two mix, consumers become a major part of what email has to offer. Unfortunately, because email has become such a huge part of many people’s daily lives, it can tend to become taken for granted, and in the business world, too many emails can be a serious Read More →

spanish consumers

Why Hispanic Online Video Consumption Needs to Be On Your Radar

  If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you counting on to bring about the most revenue? While white males in their late teens and early twenties are still a highly prized demographic, the tide has been, and Read More →


The Increasing Push for Audience Attention

Publishers are contending with new demands from advertisers, which is resulting in a shift in the key factors that drive ad rates and revenues from brands. Many advertisers are becoming disenchanted with page views and instead are looking to engagement as a better metric of whether their ads are being seen and acted on. As a result, publishers are being scrutinized for factors such as Read More →

virtual reality and publisher

Can Newspapers Benefit from Cutting-Edge Tech?

If you’ve grown up anywhere in the last 100 years, you’ve likely heard of, and dreamed of, a day when people would have access to true virtual reality machines, machines that would allow the user to become completely immersed in a three-dimensional world that was created purely from fantasy. While there have been plenty of attempts at such technology over the years, it hasn’t been Read More →


Facebook Ending Organic Reach for Brand Pages: What’s It Mean for You?

For many professional associations and trade publishers, a significant amount of time and money was spent cultivating an active Facebook audience. Facebook business pages have historically been an effective way to reach your readers and members. Last year, the social media giant announced that it was greatly restricting the organic reach of business pages. Over the preceding months, experts have seen the percentage of Facebook Read More →

social media currency

Social Currency and Its Impact On Audience Development

In the world of marketing, you’re likely to hear buzzwords often, and one that’s been floating around recently has been “social currency”; however, is this really a buzzword? Social currency essentially refers to the total value of all of your engagement on social media. For example, someone who has a million subscribers on YouTube is considered to possess greater social currency than a person who Read More →