Category Archives: Audience Development


Warren Buffett: What Newspapers Need to Do to Survive

If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s annual letter to Berkshire Hathaway shareholders, he successfully explains why he believes in the newspaper Read More →


More People Choosing Smartphones for Their News Consumption

Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that has been part of the publishing industry since it started is that you have to present information in a format that people are interested in utilizing. The idea that you Read More →


Old Meets New: Newspapers and Instagram

When it comes to social media platforms, one of the least revenue friendly is Instagram. Unlike Facebook, YouTube and Twitter where companies can embed links and even monetize their content, Instagram is a stripped down social media platform that only allows the sharing of pictures. When it comes to newspapers that are struggling to generate revenue, Instagram does not sound very appetizing. But there are Read More →


Get Social: 3 Benefits of a Robust Social Media Presence

Social media is a fact of life for businesses of all types, and as a result, it’s also a fact of life for professional associations that want to get ahead. Your members expect to be able to connect with your association through social media, but they also expect to be able to share their own content through social media and connect with other members online. Read More →


The State of Newspapers 2015

The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that publishers can grab onto and use as inspiration heading into the future. SEE ALSO: 4 Newspaper Read More →


Can This Work? A Look at Pop-Up Magazine’s Live Journalism Experiment

Magazines have been known to sponsor live performances by prominent musical acts or put together lavish awards shows to advance their subject matter, but most magazines would never think about turning their content into live performances. If you want to find a copy of Pop-Up Magazine on your local news stands, you are out of luck. Pop-Up Magazine is performed live once every six months Read More →

How to Use Facebook to Find Your Niche Audience

Facebook is the undisputed king of social media (for now,) and this means that if you plan to target any potential new members with marketing materials through social networking, you’re going to have to rely on Facebook for at least part of the job. Thankfully, Facebook makes it relatively easy to seek out targeted users based on a variety of demographic data, including age, gender, Read More →

Audience Development Strategy: Are You Using Facebook Correctly?

Should Newspapers Let Facebook Host Their Content?

Facebook has announced that it will open up a platform that will allow publisher websites to host their content on Facebook and the social media giant will pay the publishers a portion of the profits. It sounds great, but it is a deal that should be scrutinized closely before a publisher decides to move their content to Facebook. While Facebook reaches millions of people around Read More →


Newspapers’ Digital Audience Reaches New Heights

Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers released recently by comScore show that newspapers can survive on the Internet and even grow. Read More →


Newspapers Need Fewer Ads, More Relationships, Says Media

Undoubtedly, ads are a major part of your publication’s survival. After all, in order to keep consumer costs down, you need to rely on ad revenue, and this revenue also allows you to build relationships with local, regional, and national businesses while creating the foundation for credibility. Unfortunately, it can be very easy to allow ads to get out of control, especially in the face Read More →

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