Author Archives: Mary Hiers


The 2016 Presidential Election and the Job Market

The job market is relatively strong so far in 2016, with unemployment falling below 5 percent for the first time since 2008. But as we all know, the 2016 presidential election is coming up, and some believe this uncertainty might affect the positive market. Let’s take a look. RELATED: Hiring Solutions: How Pay Per Applicant Can Get You Results Hiring Rate In the last three months Read More →

What Publishers Can Learn from Harvard’s Digital Success

In 2010, the Harvard Business Review (HBR) was an academic journal full of unrelated long-form articles. Then editor-in-chief Adi Ignatius took over and transformed it into a multi-platform resource for almost 286,000 subscribers. That’s an increase of 21 percent since 2010. RELATED: 3 Offers to Help Boost Customer Acquisition So what’s the secret? Why are so many people willing to pay the HBR’s $99.00 annual subscription? Read More →


The Race for New Hires: Be a Tortoise Not a Hare

Call it turnover, churn or whatever else that you will, when an employee leaves it costs you money. The clock is ticking, and recruiters are in a race for the best talent. But that mentality is at odds with making the best hires. The hare might scoop up candidates left and right, but there are still plenty for the tortoise. You know how that story Read More →


Hiring Military Veterans Commands A Different Approach and Closer Look

  When U.S. military veterans transition from active duty to civilian life, there’s a lot more to the transformation than a change of clothes. Because hiring vets is so much different from hiring average civilians, it’s no wonder vets are seriously underserved and misunderstood. Question is, does your company know how to speak their language, and if not, are you willing to miss out on Read More →


Mobile Recruitment Advertising: Where It’s At, Where It’s Going

Recruiters want the best way to reach the most candidates, so why do so many neglect the most obvious and widespread means of communication available? In just the first decade of this new century, the number of mobile users exploded into the billions, taking us to where we are now. It’s still taking shape, but it’s still under-utilized in recruiting. Over 90 percent of Americans Read More →


4 Ways HR Can Help Shrink the Gender Pay Gap

It’s a sad and disappointing fact that women are, even now, paid about 79 cents for every dollar earned by men. Pay inequality is much greater for minority women, with some earning nearly half that of their male peers. Although it’s gotten better overall, there is still a long way to go. Traditional advice for correcting the substantial pay imbalance has placed much of the Read More →


Why are Publishers Warming Up to Facebook Instant Articles?

Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted directly on Facebook. With this program, a user who clicks on Read More →


Millennials Aren’t the Only Ones Qualified for Jobs of the Future

Time will march on, and the need for qualified candidates will keep growing. But how can you know which skills are important for the next big thing when there isn’t an existing pool of candidates pre-loaded with experience? And does the next shift mean Millennials will inherently have the upper hand while older candidates stay stuck a lap behind while emerging roles mature? RELATED: 6 Common Read More →


Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One

The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. Chyi points out that newspapers have been going digital for Read More →


6 Common Habits Recruiters Need to Stop

Some recruiting procedures are so common they’re practically second nature, but that doesn’t mean they’re good. Maybe it’s in the way that you write a job ad, or the erroneous idea that you can know a candidate by skimming a resume. Going with your gut has about a 50 / 50 shot of working. Parts of your job are what they are because that’s how Read More →