Author Archives: Jessie Liu

recruitment-strategies

4 Recruitment Strategies That Will Save You Time

With only so many hours in a work day, time really is money. How you spend it on recruitment has a direct effect on your bottom line. It can also make or break the candidate experience. RELATED: How to Improve Your Recruitment Strategy: A Conversation Maybe some of your practices were great at one time. But times change, and so do applicant expectations. There are occasions Read More →

publishers

High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers

If publishers want to win over a newer breed of advertisers, they’ll need to revisit what was great about the high-touch old ways. The technological innovation that makes programmatic advertising sales such a boon leaves one important gap, and that’s a personal touch. Accommodate both, and you’ll have a winning combination that sells. RELATED: Exploring the Path(s) to Digital Subscription Adoption and Increased Revenue It’s a Read More →

The publisher's guide to programmatic advertising

The Publisher’s Guide to Programmatic Advertising [Infographic]

RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting and optimization become the norm, but forward-thinking media companies are already making rapid progress in this direction Read More →

Healthcare Hiring Landscape in 2014 & Beyond [Infographic]

Healthcare professionals are in demand and, according to a Glassdoor survey, they are on the lookout for better jobs. Healthcare is also projected to surpass professional and business services to become the largest segment of the U.S economy. This expansion, from the current 11 million healthcare jobs to 15 million by 2020, means that competition for the already scarce healthcare workers will get even tougher. The Read More →

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3 Digital Trends for Publishers in 2014 [SlideShare]

Today, publishers are facing new challenges as advertisers move from newspapers to online channels and into new formats. Print advertising revenue is now just 45% of what it was in 2006. However, leading advertisers still believe premium content publishers are superior at achieving their branding objectives over all other media.  In order to capture the advertising spend of leading advertisers, publishers must develop innovative advertising Read More →

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3 Digital Trends For Publishers in 2014 [Infographic] Part 3/3

This is part 3 of the infographic series: 3 Digital Trends for Publishers in 2014. In 2014, publishers will experience these 3 digital trends: Mobile moves to the center of the multiplatform landscape Native Advertising is here to stay Always on means always social Part 3 is all about social media. Social Media has become an integrated part of people’s daily life. Recent studies show Read More →

Native Advertising-header

3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3

This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers will see their growing emphasis on native advertising as a way Read More →

3 Digital Trends for Publishers in 2014 Mobile Header

3 Digital Trends For Publishers in 2014 [Infographic] Part 1/3

Today, publishers find themselves in the center of a swirling, increasingly complicated digital vortex. New technology and social media channels continue to grow. Consumers are increasingly switching from traditional print media to digital media. As a result, publishers are facing new challenges as advertisers move from newspapers to online channels and into new formats. Print advertising revenue is now just 45% of what it was Read More →

What Job Seekers Want in 2014 [Infographic]

Jeff Dickey-Chasis of jobboarddoctor.com recently gave a RealMatch webinar about what job seekers want from job boards in 2014, based on a survey he conducted in partnership with job-hunt.org and eharmony.com. This infographic highlights some important findings from his survey and the webinar. View the Recorded Webinar “What Job Seekers Want in 2014” here. Embed This Image On Your Site (copy code below): Courtesy of: Recruitment Read More →

How to pick the best job board software for your website

[Infographic] How to Pick the Best Job Board Software for Your Website

There are three main types of job board software solutions used by leading content publishers: “Do It Yourself” Solutions—where code is developed in-house or software is licensed and then managed in-house, Co-Branded Solutions—which are broken into two subcategories: co-branded landing pages and widgets, and lastly, Hosted Solutions. When selecting a job board solution, it’s important to keep these four attributes in mind: Branding Options Effectiveness Read More →

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