Author Archives: Carole Oldroyd

Carole Oldroyd is a writer and graphic artist living in East Tennessee. Her work has been published in the San Francisco Chronicle, LegalZoom, and numerous other magazines, websites and blogs. When she isn’t writing, she can be found restoring her historic Victorian home piece by piece.

4 Best Talent Sourcing Tips for Current Employees

Why look outside the company for new hires when great talent is so close to home? Current employees already know the company. And you know them, as well. Those are two major steps in the usual recruitment process that you can file away as “done.” It’s not corporate cannibalism if you do it right. Moving bright talent up through the ranks saves time, resources and Read More →

digital news

4 Reasons Digital News Should Honor its Roots

Of course, print is dying! At least a bit. But it’s a little too early to call in the organist and order a nice arrangement of flowers. Print is not even close to drawing its final breath. While the future is undeniably digital news, there’s a fiercely loyal core base of readers who only, or mostly, want print. And that kind of publisher/reader relationship is something Read More →

newspaper-success

Do Bloggers Have the Secret Sauce for Newspaper Success?

Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level of newspaper success.  The most influential bloggers share a few common threads that their audiences respond to, and so might yours. They’re not especially difficult, but they do require a different Read More →

future-of-newspapers

Why We Love the Future of Newspapers (And You Should Too)

Raise your hand if you’re tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the decline. But it’s still got a strong readership that happily pays for a subscription and ad performance is high. Digital still gives many publishers fits, but the kinks are slowly but surely being ironed out. The future of newspapers isn’t bleak. We’re excited about the current Read More →

job board software

4 Reasons You Need New Software For Your Job Board Platform

Maybe your job board software is chugging along perfectly fine, thank you. Perhaps you’re confident that you can handle it on your own. That may be true. But can your current setup deliver consistently better results? And do you have access to the largest recruitment ad network in North America? If not, then your job site platform probably needs better software. A job board partner Read More →

job-sites-can-go

Oh, the Places Job Sites Can Go!

Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If anything, they become more meaningful. So if you’re looking for a reason to believe you’ll Read More →

best-job-boards

5 Ways the Best Job Boards Get More Traffic

What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to your job board. From identifying its unique value proposition to the tools and marketing techniques Read More →

talent-acquisition

Middle of Funnel Talent Acquisition Engagement Tools

The middle of the talent acquisition funnel offers so many possibilities, you might even call it the fun part of recruiting. But it’s also where many job candidates abandon the process. With the ever-growing cost of hire, you need as many oars in the recruiting waters as possible to help you and the candidates stay on course. Wheat gets separated from the chaff in the Read More →

talent-acquisition

What Talent Acquisition Learns From the Marketing Funnel

Talent acquisition nearly mirrors marketing and the sales journey. It’s taken a while for HR and recruiters to see the parallels, but now the funnel concept is quickly becoming the go-to model that hiring teams monitor, adapt, tweak and use for a stronger, healthier talent pipeline. People go through similar steps, whether making a decision to buy a car or accept a job offer. Examine Read More →

talent-acquisition

Top of Funnel Talent Acquisition Engagement Strategies

“Begin at the beginning,” Lewis Carroll famously wrote. That was important advice for the White Rabbit, and it’s sound advice for you. Great hires begin with great candidates in the top of the talent acquisition funnel. The earliest stage isn’t just for acquiring as many people as possible. That’s where some recruiters get it wrong. The more selective the process on the front end, the Read More →