Author Archives: Carole Oldroyd

Carole Oldroyd is a writer and graphic artist living in East Tennessee. Her work has been published in the San Francisco Chronicle, LegalZoom, and numerous other magazines, websites and blogs. When she isn’t writing, she can be found restoring her historic Victorian home piece by piece.

Journalistic Integrity Earns Trust and Ad Sales in Troubled Times

News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to prove their worth. Public perception of journalistic integrity isn’t at an all-time low, but it’s a far cry from the post-Watergate era when public opinion soared. There’s an enemy, and its name is Fake News. Read More →

news-media

The Elephant in the Room: What’s in Store for the News Media

The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer freedoms. Legendary journalists, however, have a calmer tone. Everyone should Read More →

social-media-branding-for-job-boards

8 Top Strategies for Job Board Branding on Social Media

You probably know all about posting on social media. But using social and capitalizing on all of its opportunities for job board branding are very different things. Social media offers a depth and breadth of audience reach that’s not possible with any other marketing strategy, at least not without a multi-million-dollar budget. Want to become one of the best job search sites? Pick up these Read More →

local-job-boards

4 Reasons Local Job Boards are the Way of the Future

Job boards have been transitioning into something a bit different in recent years. Huge job aggregators are losing ground, but local job boards appear to only be getting started. Hyper-relevance is the driving force behind up-and-coming job boards in the post-behemoth era. You might not have had the budget or staff to compete with enormous generalist job boards a few years ago. Now, you don’t Read More →

social-media-won't-kill-your-job-board

No, Social Media Won’t Kill Your Job Board

“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing and maturing. Some job boards are fading away. So let this be a period of Read More →

intern-recruiting-process

Here’s Why You Need an Intern Recruitment Process

  85.2 percent of interns accept the offer Total conversion rate for internships and co-ops is 61.9 percent 72.7 percent of intern candidates get an offer —National Association of Colleges and Employers Interns bring with them fresh perspective and energy. And they’re in abundance. They give you the chance to try on an employee for size without committing to a working relationship. And they’re perfectly Read More →

social-recruiting

3 Social Recruiting Strategies that Reach College Students and Grads

Social media lets you find and connect with the next generation. Interns are an investment in their future and yours. Recent graduates complement your company roster. And both of them use at least one social channel on a regular basis. Social recruiting strategies range from basic to sophisticated. Some recruiters post job ads and leave it at that. Some develop a dynamic program that links Read More →

recruiting-process

College Graduates Bring Waves of Talent to the Recruiting Process

Every year, millions of college students look for great internships and graduates brimming with potential trade in campus life for the next phase: a new career. This relatively untapped, youthful market offers lots of talent and enthusiasm. And you can capitalize on that with a targeted college-centric recruitment program. Some college-level recruitment strategies still work as well as they always did. There’s nothing wrong with Read More →

sourcing

Win the Talent Sourcing Hunger Games With Candidate Re-Engagement

It’s a fiercely competitive landscape out there with talent acquisition pros vying for top candidates at every turn. Everyone needs an edge in order to survive, and a great one might be right under your nose. We’re talking about candidate re-engagement. Who fits into that category? It could be anyone you’ve worked with, hired, nearly hired or maybe even let go! The edge is the Read More →

recruitment-process

3 Reasons Your Recruitment Process Needs a Revolving Door

How many great candidates have passed through your recruiting process, never to be seen again? If you’re not re-engaging them, chances are you’re losing money and wasting valuable time. Talent acquisition is costly. So don’t shut the door when a candidate is passed over. Install a revolving door, and keep the pipeline filled with more of what you need: great talent. #1: Candidates and Job Read More →