Author Archives: Carole Oldroyd

Carole Oldroyd is a writer and graphic artist living in East Tennessee. Her work has been published in the San Francisco Chronicle, LegalZoom, and numerous other magazines, websites and blogs. When she isn’t writing, she can be found restoring her historic Victorian home piece by piece.

Newspaper

3 Key Takeaways From the State of Newspaper Advertising

Newspaper ad revenue might not be quite up to speed for overtaking print, but it still contributes an important chunk. Digital readers pay attention, they have a clear, preferred way to consume news, and when they see an ad that they like, they take action. That sounds like a combination for success, and it is. RELATED: 4 Prevailing Themes That Help Shape News Media Today Most Read More →

News media

Programmatic Advertising for Personalized Ads? Everyone Wins

With every digital evolution, as far back as the first ad networks of the late 90s, new technology has been developed to manage it. Programmatic is one more evolution, and it’s much more personal than you might think. RELATED: 3 Reasons the News Media is Just Fine  Just a few years ago, programmatic was little more than a trendy experiment in the capabilities of artificial Read More →

News media

4 Prevailing Themes That Help Shape News Media Today

It’s a veritable rollercoaster for newspaper publishers. News media revenue looks promising but gains can’t happen fast enough. Advertising revenue dips, but new ad revenue possibilities emerge. Anyone could get whiplash from all of the ups, downs, stops and starts of operating a profitable newspaper. What brought us to where we are today? There’s one overarching theme and several that churn underneath. RELATED: 3 Reasons the Read More →

Recruiting strategies

Want Seamless Hiring and Recruiting Strategies? Get on the Same Page

You should be on the same team, but hiring managers and recruiters don’t always speak the same language. Miscommunication leads to slower processes, more unqualified applicants and fewer of those elusive great hires. It causes more than a few headaches, as well. RELATED: Need More Hours in a Day? Nip These Recruitment Process Time Wasters in the Bud  If you want smoother and more effective Read More →

Recruiting process

Need More Hours in a Day? Nip Recruiting Process Time Wasters in the Bud

How many of your ordinary talent acquisition tasks waste resources instead of contributing to great hires? Nip them in the bud, and you’ll gain more time to focus on what really works. Time wasters plague every industry. All that you need is a quick scan through Quora to find a list of recruiting pain points that’s half a mile long or at least seems to Read More →

recruitment-process

5 Ways Data Driven Recruitment Strategies Deliver Quality Candidates

You want more efficient processes, less budget spend, quicker and better hires, and lower turnover. It might sound like a tall order, but data-driven recruitment delivers it right to your table. It’s all because of the keyword: data. Data is information that surrounds everything you, your team and the candidates you want to hire. It’s always there, and there’s always more of it. When you Read More →

Job site platform

Turning Job Site Platforms Into Candidate Experience Hubs

Job candidates can sometimes feel inconsequential to the sourcing and hiring process. They’re frustrated by the veil of mystery that surrounds employers. They’re over the inequity that stems from subjecting themselves to intense scrutiny by companies that may not even disclose their name, much less communicate with candidates after they apply. RELATED: Job Board Platform Content That Transforms the Candidate Experience  You can’t change how Read More →

job-site-platform

What if a Good Job Site Platform Isn’t Good Enough?

Everything was going along swimmingly and then the job board market started to surge. New sites enter the pond now with increasing frequency. Competition for candidate and employer business is ramping up. Time was, a good job board that served the needs of both candidate and employer had its reputation set. Today, a good job site platform might not be good enough to compete with the Read More →

Job board platform

Job Board Platform Content That Transforms the Candidate Experience

The job hunt is in a near-continual state of flux. Old jobs become obsolete, new employers arrive to shake up the market and emerging technology flips the job search process on its ear. Candidates hardly know what to expect, but job boards can offer them an anchor in uncertain times through relevant, valuable content. Content should do more than convey information. It should tell a Read More →

News media

3 Reasons the News Media is Just Fine

Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month and year over year. Perhaps most important of all, people Read More →

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