Mugshot Publication

Vermont Publisher Launches ‘Mugshot Tabloid’

  If you have never heard of a monthly publication called “Green Mountain Mugshots,” then don’t feel bad. While it is available online, it is only printed and distributed in the New England area. Still, this little 24-page publication is selling out at $3 a copy and it is selling out because people love to read about the misery of others. SEE ALSO: Can Civic Read More →

Nearly 40percent

Where the Recruitment Dollars Went: Webinar Recap

The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar that can be found on RealMatch.com that described the information that can be found in the report. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital Read More →

Start Planning

Start Planning for 2016 Now

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The Great Ideas in Association Management Conference, Asia-Pacific, is designed to Read More →

The New York Times

The New York Times Launches New Recruitment Advertising Platform

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. “We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T Jobs utilizes RealMatch’s propriety job-matching technology comprised of highly accurate, artificial intelligence algorithms to Read More →

Use Your Audience Data for Targeted Ad Sales

Use Your Audience Data for Targeted Ad Sales

If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the major talking points of this piece, and how they apply Read More →

Green Screen

Here’s A Secret: A Green Screen Can Transform Your Next Event

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and editing software, a specific type of green can be “keyed”, Read More →

Can Civic Journalism Save Newspaper Subscriptions?

Can Civic Journalism Save Newspaper Subscriptions?

In an era where social media has everyone in touch with everyone else, it is hard to believe that most people are still not getting their opinions heard. The 24-hour news networks run story after story about what is wrong with the world, but they offer very little insight into how to solve the problems. These days, newspaper publishers are constantly looking for a way Read More →

UNCOVER WHAT YOUR JOB COULD BE

[INFOGRAPHIC] Uncover What Your Job Board Could Be With RealMatch

    Explore some of the reasons RealMatch outperforms the competition. Interested in a Demo? Let us know! RealMatchMore Posts

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and even be entertained during each visit. This means your site Read More →

4 Revenue-Generating Tips for Niche Online Magazines

4 Revenue-Generating Tips for Niche Online Magazines

PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. Here are four steps you can take to boost your Read More →

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