black-friday

3 Last Minute Tips for Making the Most Out of Black Friday

Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the first shoppers to score great deals. What you may not know about Black Friday, however, Read More →

fund-raising-technology

The Importance of Technology with Fundraising

When it comes to fundraising in today’s busy world, technology, and more specifically the Internet, is where it’s at. Organizations are turning to online resources in droves to raise funds and connect with members and consumers, and if your organization isn’t on the bandwagon, you might be missing out. Below are a few current trends in online fundraising that you should pay attention to: SEE Read More →

evergreen-content

Evergreen or Topical Content: Which Is Better?

Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you and your audience.   Work style, target audience, and even the volume of contributing writers Read More →

how-to-build-smart-websites

Expert Interview with Paula Gregorowicz on Smart Websites

Paula Gregorowicz has an eclectic resume – from jobs in finance, technology and web development in corporate America to coaching small business owners through the company she founded, The Paula G Company LLC. So she’s familiar with what works and what doesn’t for business owners in a variety of areas – including the best ways to recruit. We recently checked in with Paula to get her take Read More →

charge for content

Fewer UK Publishers Now Charging for Content

The digital paywall has been a point of contention with online publishers. What’s the best way to monetize your digital content? Asking readers to pay for a subscription is one popular approach, with many publishers experimenting with different models. But a recent survey showed that the popularity of paid content may be declining for trade publishers and online publishers. Here’s a closer look at the Read More →

job-boards-learn-from-social-media

3 Lessons Job Boards Can Learn from Social Media Sites

Social media sites have organically achieved the goals that publishers have worked hard to crack for decades: high-levels of interest, shareability, and visibility. Employers who are seeking the widest reach with their jobs are looking for the job boards that have tapped into those same thought processes. Job boards can increase the success of postings, drive up revenues, and attract more candidates for each position Read More →

Using-Popsicles-to-Boost-Audience-Engagement

Using Popsicles to Boost Audience Engagement

Amid the sweltering heat of an Atlanta Labor Day outdoor book fair, most people would do anything to keep cool, and one area newspaper decided to capitalize on that using a plan that combined audience engagement with popsicles. The Atlanta Journal-Constitution offers a print edition as well as an online edition, but it wasn’t seeing the number of online accounts created that it wanted, so Read More →

membership-acquisition

What You Can Learn from the Girl Scouts about Membership Acquisition

Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact, according to the Associated Press, the Girl Scouts of the United States of America has seen a total decline of 27% since 2003, a dramatic loss that has left many Read More →

monetize-website

4 Rules to Remember When You Monetize Your Site

When most people think of monetizing a website, the first thing that comes to mind is traditional advertising. And while it’s true that advertising can be a great way to make money from your website, it often comes along with a variety of drawbacks that might even turn site visitors away. Ads that take up too much space, ads that are distracting, or simply too Read More →

find-your-niche-job-board

Expert Interview with Katrina de Leon on Niche Job Markets

  Katrina de Leon knows the ins and outs of a niche job board better than anyone; as the director of marketing for ProductionHUB, the premier pro video employment site, it’s her job to ensure that both producers and crew know how to find the right job online. She spoke with us about what goes into running a job board with a tight focus. SEE Read More →

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