How Newspapers Can Profit from Programmatic Advertising

Programmatic advertising takes the layers of competition that exist in publishing and makes it work better for everyone involved. Publishers reach a more receptive segment of ad buyers, advertisers target the right customers, and customers get a personalized experience. But for all of the industry buzzwords, there are still a lot of publishers (and buyers) who aren’t quite sure what it all means. In short, Read More →

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger has spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →

digital publishing

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in danger of up-ending. Perhaps the most difficult challenge in this Read More →


4 Ways A Mobile Career Site Increases Applicants

Want to reach the most job seekers of all? You’ve got to have a mobile career site. Offering the best experience on one device, particularly a desktop, and then merely making it accessible via mobile does you and your candidates a disservice. Switch that mindset, and you’ll find more people where they spend the most time. RELATED: How to Use Social Media to Turn Job Seekers Read More →


The Difference Between Recruitment Strategies and Talent Acquisition (and Why it Matters)

Recruitment strategies are the short view; talent acquisition takes the longer route. Although they’re sometimes used interchangeably, they’re not the same thing at all. The differences might seem subtle on the surface. But underneath, there’s a world of difference. If there’s a talent shortage, recruitment is usually only a quick fix. Think of it as procurement. For long-term results, the much broader goal of talent Read More →

3rd party partnerships

Managing Third Party Partnerships

I recently sat down for an interview with Tara Roy, RealMatch Director of Partner Success, to discuss how modern-day professionals can be successful in managing third party partnerships. In today’s hyper-tech world, nearly every company is using some kind of vendor for something. Whether a Software as a Service with no relationship to an account manager or a product with weekly or monthly progress calls, Read More →


4 Recruiting Solutions Used By Cutting-Edge Recruiters

The rumble of the next generation in recruiting solutions was felt a few years ago, and it’s starting to take shape. Some theories wash themselves out, such as the rush to adapt a mobile app. Most people don’t download them at all, and the ones who do rarely use them. But some theories really stick. And four of them are gaining both a following and Read More →


3 Ways Social Distribution is Like GPS For Job Ads

Targeted social distribution takes the largest resource for job candidates and makes all of the background noise disappear. It’s like GPS for your job ads because it takes them to the right place in as few steps and with as little effort as possible. One of the most difficult jobs in online recruitment is reaching the right candidates where they’re naturally inclined to spend time: Read More →


What am I Supposed to Do With All of This Online Recruitment Data?

Big online recruitment data sounds like big intimidation to people who don’t get it. Unfortunately, there are a lot of people who fit into that category. It’s one thing to know that the data is there. It’s something else to know how to use it or even understand its real value. The promise of big data isn’t the fact that it can be collected and Read More →


Understanding Human Resources Technology with a Periodic Table

CB Insights recently unveiled a fascinating infographic entitled “The Periodic Table of HR Tech.” This table is not only an extremely clever notion in its own right, but it also provides genuine insight into the way many private companies make up the modern face of the HR tech industry. RELATED: How Technology Can Help HR Hire Better Candidates Categories at a Glance The HR tech Read More →

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