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Responsive Design Can Set Your Job Board Apart

Mobile usage reached a landmark milestone in 2014: internet access via smartphone and tablet surpassed PC access for the very first time in history. And this is just the beginning of the mobile era. More than half of American adults own smartphones, and that number is expected to continue to rise. These statistics clearly suggest the following conclusion: if your job board strategies don’t include responsive design, Read More →

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The 3 Most Important Statistics for Measuring Job Board Success

Using the right statistics can help gauge your job board’s success. If you run a job board, you know it is important to monitor your board’s vital statistics if you want to know whether the website is a success. You need hard numbers to track your recruiting success, but with so many content management systems available to analyze these numbers, it is easy to become Read More →

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The Best Online Classifieds Attract the Best Candidates. Here’s How

Great classifieds are everyone’s responsibility. The responsibility for classified creation falls on the employer, not the job board owner. But you are charged with building the best community you can. Great classifieds are part of that community, so it’s in your best interest to help educate and guide employers about how to make them stand out. There’s so much more to creating a job ad than Read More →

RealMatch Ranks Inc.5000

RealMatch Ranked in Top 25% of Inc. 5000 Fastest Growing Private Companies

There’s a familiar face on the Inc. 5000 list for 2014. RealMatch has been recognized as one of the fastest growing privately held American companies, and that brings both its business model and performance-based recruitment solutions into the spotlight. RealMatch wasn’t just honored, but also ranked prominently in the top 25 percent. This ranking represents its commitment to improvement in the recruitment industry, its fresh Read More →

digital first publisher

Should You Really Be a Digital First Publisher?

Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news. Now more than an ever, people are turning to digital devices. According to CMO by Adobe, From August 2012 to February 2013, there was a 200 percent average growth in readers of digital publishing apps. The reason for this is pretty simple. In today’s Read More →

5 rules of sponsored content

5 Rules of Sponsored Content

In order for sponsored content on your trade publication website to give you and your sponsor maximum return on investment, you have to look at sponsored content differently than you do traditional advertising. Sponsored content, when done properly, isn’t “in your face” like banner ads, and measuring ROI for this content is a process that is continually evolving as more advertisers use it. BIA / Read More →

getting brand notice

Expert Interview with Gavin Hammar on Getting Your Brand Noticed

In 2014, social media marketing will be all about visual content, says Gavin Hammar of social media management platform Sendible. In order to stand out from the other posts in a stream, it will be even more critical for organizations to share interesting and powerful images. “We are also expecting social media advertising to really take off in 2014 and become almost as important as Read More →

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5 Things Doctors Look for in a Job Board

Few job searchers have an excess of time on their hands, but physicians may be even more discerning than most when it comes to choosing a job board. Certainly, not all job boards are created equally. Here are five things physicians look for when choosing a job board. SEE ALSO: What Resonates with Healthcare Job Seekers?1. Mobile OptimizationGone are the days of printing off your curriculum Read More →

healthcare-website audience development

6 Ways to Boost Audience Development for Your Healthcare Website

According to the Pew Research Internet project, nearly three-fourths of Internet users looked up health information online in the past year. Most people begin their online search for health information with a search engine, so if you operate a healthcare website, you need to compete effectively for search engine traffic to build your audience.  Audience development is critical to building your brand and monetizing your website, Read More →

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How to Maximize the Potential of Your Healthcare Association’s Membership

Healthcare association leaders face a constant effort to build or maintain their membership base, by recruiting new members and retaining existing members. The Internet gives healthcare associations many ways to maximize the potential of membership and at the same time build the association’s earning power.  Broadly speaking, this involves taking the time to determine what people want from membership in your healthcare association, demonstrating clear Read More →

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