Job boards

Marketing Package Hacks the Best Job Boards Use

Nail your marketing package, and you’ll crack the toughest nut: advertising revenue. It’s what makes the best job boards go ’round. It doesn’t matter if you’re a hands-on person who builds and markets the job board every step of the way or if you work with a partner who lightens the workload. And it doesn’t matter if you think you need more time to think Read More →

job-sites

4 Surefire Ways Job Sites Nail Reputation

You can manage reputation and brand awareness for job sites, or passively let it sort itself out. Most businesses have an online reputation, whether they have a say in the process or not. But management is active. It lets you help shape the way advertisers and job candidates view your job board instead of hoping for the best. Your reputation factors into the success of Read More →

talent-acquisition

Talent Acquisition Metrics Trends to Watch in 2017

“You can’t pick your data, but you must pick your metrics.” – Jeff Bladt, Harvard Business Review Be careful about getting so caught up in data that you lose sight of the talent acquisition goal: great hires. Data is what your metrics are made of; it’s not the metrics, themselves. The difference is comprehensive information versus information that you need. And that’s what drives a Read More →

job-boards

How to Transform Job Boards Into an Advertiser’s Dream

Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how can you build out a strong and competitive marketing package Read More →

recruitment-strategies

How Data-Driven Recruitment Advertising Became the Gold Standard

Data-driven or programmatic recruitment advertising started off as an industry disruptor. Now it’s settling into its groove as a go-to strategy for employers, recruiters, HR, job boards and publishers. It’s defining how each element of the talent acquisition industry does business together. And it’s fast becoming the new standard. Like most technology that shakes up an industry then sticks around for the long haul, there’s Read More →

recruitment

How Recruitment Strategies Can Defeat Hiring Bias

You can’t eliminate hiring bias, but you can disrupt its effect. And that matters to the up-and-coming generation of employees who expect an authentically diverse workplace. Diversity is critical to success for many businesses. That’s especially true if the company’s product or service is intended for a diverse population. If you want to speak to the masses, you need a voice that they can relate Read More →

realmatch

RealMatch Saves Media Group Recruiting Time and Resources

What if job postings could return high-quality candidate results while eliminating an entire, challenging step of the hiring process? And what if it cost less and worked better than the process that you use now? Matomy Media Group found out that RealMatch / AppMatch does exactly that. It’s an efficient, affordable talent acquisition solution that’s fast, concise and automated. That’s a lot of adjectives. But Read More →

job-posting

Is Your Job Posting Optimized for Conversion?

The typical job posting follows a similar pattern. Title, description, requirements, and a yawn for good measure. Job ads have their own job to do, but they have more versatility than you might realize. If they aren’t optimized for multifaceted performance, they’ll miss the target more often than not. And the reasons might surprise you. You need the essential elements. But think of them as Read More →

talent-acquisition

How Mobile Talent Acquisition Simplifies Recruiting

Isn’t it great when something you use every day proves to be invaluable? There’s always some new technology in the talent acquisition industry. But few have the broad and apparently lasting impact of mobile. Mobile affects nearly every aspect of the industry, whether it’s candidate preference or recruiter convenience. And as Selina Kerley for The Undercover Recruiter says, “It’s not just a phase.” Mobile Leads Read More →

talent acquisition

5 Talent Acquisition Trends We’re Watching for 2017

“The corporate learning marketplace is ready for a revolution. Never before have I seen so much frustration, innovation, and change in the corporate L&D world.” – Josh Bersin, Principal at Bersin by Deloitte. Disruption is the name of the game for talent acquisition in 2017. That’s what Bersin by Deloitte says. It’s an exciting time to work in the industry. Each calendar year brings a Read More →

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