The Future of Recruiting and Hiring Technology

Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems popping up daily. But he says there’s still plenty that can be done tech-wise – Read More →


A Publisher’s Guide to Pinterest Strategy

Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of traffic worldwide. Having a Pinterest strategy as part of your Read More →


Do You Have a Black Friday Strategy Yet?

Black Friday prep: It’s a tradition that’s as essential to the American Thanksgiving Day as turkey, stuffing, and cranberry sauce. Once everyone has been fed and the sports games have been enjoyed, families crowd around huge sheaves of advertisements to plan out their Friday shopping expeditions. Which stores are open when? Who has the best deals? What are the season’s hottest products? As a result, Read More →


Should You Try User Generated Content?

Love it or hate it, user-generated content continues to make the debate circuit. There’s a line of demarcation between professionally written content and the words of laypeople. You want your publication to be relatable, and that’s not always easy. By giving users the freedom to add their own opinions to your site, the line begins to blur. Neither inherently good nor bad, user-generated content does Read More →


Monetizing Content for Newspapers, and How You Can Make it Better

Some news organizations are seeing year-over-year incremental growth in revenue. However, most of them are seeing declines. Digital Advertising There are two metrics that are of particular concern to media companies, the first of which is digital ad revenue. For most of the newspaper industry, that number grows, but by less each year. Consider the trend in digital advertising year-over-year revenue growth over the past Read More →


4 Ways Your Healthcare Job Board Can Offer More Value

As unemployment and underemployment remain high these days, healthcare professionals are seeking careers and open positions more than ever. Although this may seem like bad news, it can actually be positive news for people who run or wish to create healthcare job boards. While traditional job boards on the web focus on offering a myriad of different listings across a variety of industries, your healthcare-focused Read More →


Why the iPhone 6 Could Be a Big Win for Mobile Ads

According to the Pew Research Journalism Project, more than two thirds of all revenue for domestic news sites comes from advertising. A visit to major or niche news sites quickly reveals advertising banners, side bars filled with ads and text interspersed with advertisements relevant to the story. But the movement to digital devices is changing the advertising landscape as publishers get less real estate to Read More →


The Explosion in Digital Ad Spending and What It Means to You

Global advertising buying continues to rise and digital advertising is a huge part of that growth. According to the TechCrunch website, the total advertising buy for the global market in 2013 was $503 billion. That is a steady growth of 3.5 percent from 2012, but those numbers are expected to pick up their pace as digital advertising becomes more and more popular. How Big Is Read More →


3 Reasons Retention Reigns Supreme

Retaining advertising clients is something that is almost frowned upon by traditional advertising sales managers. With the “most new client” contests and the praise heaped upon sales representatives who “open those new doors to opportunity,” newspaper managers often forget that retaining clients is actually the smartest way to do business. These days, the Internet threatens the newspaper industry in a way that the newspaper world has Read More →

Native Advertising

Native Advertising for Publishers: What Really Works?

As a publisher, native advertising is a great way to attract new customers and build your brand, but only if you use it correctly. Unfortunately, many publishing professionals are unsure about how to properly employ native advertising on their websites and companion sites. As a result, many end up turning to advertising agencies for help, and while this strategy can bring about success, it can Read More →

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