job-sites-can-go

Oh, the Places Job Sites Can Go!

Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If anything, they become more meaningful. So if you’re looking for a reason to believe you’ll Read More →

best-job-boards

5 Ways the Best Job Boards Get More Traffic

What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to your job board. From identifying its unique value proposition to the tools and marketing techniques Read More →

talent-acquisition

Middle of Funnel Talent Acquisition Engagement Tools

The middle of the talent acquisition funnel offers so many possibilities, you might even call it the fun part of recruiting. But it’s also where many job candidates abandon the process. With the ever-growing cost of hire, you need as many oars in the recruiting waters as possible to help you and the candidates stay on course. Wheat gets separated from the chaff in the Read More →

talent-acquisition

What Talent Acquisition Learns From the Marketing Funnel

Talent acquisition nearly mirrors marketing and the sales journey. It’s taken a while for HR and recruiters to see the parallels, but now the funnel concept is quickly becoming the go-to model that hiring teams monitor, adapt, tweak and use for a stronger, healthier talent pipeline. People go through similar steps, whether making a decision to buy a car or accept a job offer. Examine Read More →

talent-acquisition

Top of Funnel Talent Acquisition Engagement Strategies

“Begin at the beginning,” Lewis Carroll famously wrote. That was important advice for the White Rabbit, and it’s sound advice for you. Great hires begin with great candidates in the top of the talent acquisition funnel. The earliest stage isn’t just for acquiring as many people as possible. That’s where some recruiters get it wrong. The more selective the process on the front end, the Read More →

Digital news

Engage Millennials and Quicken the Pulse of Newspapers

Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! More Americans over the age of 50 watch the news Read More →

newspaper-ads

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful ads, can go viral in a matter of hours. If Read More →

newspaper-ads

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the bulk of their revenue. And that’s great because it’s working. Digital Read More →

fake-news

Does Fake News Hurt the Future of Newspapers?

The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a pervasive defense against every story that doesn’t support a given Read More →

future-of-newspapers

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right direction Revenue streams are working Innovation is just getting started Read More →

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