News media

3 Reasons the News Media is Just Fine

Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month and year over year. Perhaps most important of all, people Read More →

Journalistic Integrity Earns Trust and Ad Sales in Troubled Times

News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to prove their worth. Public perception of journalistic integrity isn’t at an all-time low, but it’s a far cry from the post-Watergate era when public opinion soared. There’s an enemy, and its name is Fake News. Read More →

news-media

The Elephant in the Room: What’s in Store for the News Media

The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer freedoms. Legendary journalists, however, have a calmer tone. Everyone should Read More →

hiring-process

How to Make Your Hiring Process Shorter and Easier

Hiring cycles have the potential to be the stuff of nightmares, but only if you let them. If you play your cards right, you can find and hire a great candidate in about a week. Starting strong and acting fast will give you the advantage when you’re looking to fill a company seat. Get to the Point with Your Job Description If you’re looking to Read More →

social-media-branding-for-job-boards

8 Top Strategies for Job Board Branding on Social Media

You probably know all about posting on social media. But using social and capitalizing on all of its opportunities for job board branding are very different things. Social media offers a depth and breadth of audience reach that’s not possible with any other marketing strategy, at least not without a multi-million-dollar budget. Want to become one of the best job search sites? Pick up these Read More →

local-job-boards

4 Reasons Local Job Boards are the Way of the Future

Job boards have been transitioning into something a bit different in recent years. Huge job aggregators are losing ground, but local job boards appear to only be getting started. Hyper-relevance is the driving force behind up-and-coming job boards in the post-behemoth era. You might not have had the budget or staff to compete with enormous generalist job boards a few years ago. Now, you don’t Read More →

social-media-won't-kill-your-job-board

No, Social Media Won’t Kill Your Job Board

“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing and maturing. Some job boards are fading away. So let this be a period of Read More →

intern-recruiting-process

Here’s Why You Need an Intern Recruitment Process

  85.2 percent of interns accept the offer Total conversion rate for internships and co-ops is 61.9 percent 72.7 percent of intern candidates get an offer —National Association of Colleges and Employers Interns bring with them fresh perspective and energy. And they’re in abundance. They give you the chance to try on an employee for size without committing to a working relationship. And they’re perfectly Read More →

social-recruiting

3 Social Recruiting Strategies that Reach College Students and Grads

Social media lets you find and connect with the next generation. Interns are an investment in their future and yours. Recent graduates complement your company roster. And both of them use at least one social channel on a regular basis. Social recruiting strategies range from basic to sophisticated. Some recruiters post job ads and leave it at that. Some develop a dynamic program that links Read More →

recruiting-process

College Graduates Bring Waves of Talent to the Recruiting Process

Every year, millions of college students look for great internships and graduates brimming with potential trade in campus life for the next phase: a new career. This relatively untapped, youthful market offers lots of talent and enthusiasm. And you can capitalize on that with a targeted college-centric recruitment program. Some college-level recruitment strategies still work as well as they always did. There’s nothing wrong with Read More →

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