Folio Webinar Review: Creating Bookazine Revenue Streams

In June, 2014, Folio presented a webinar featuring guest speaker, Rob Clements, senior account manager for Ingram Solutions. Clements has special insight on the topic of monetizing archived content, and understands how it can grow your audience and create a new revenue stream.This webinar, “Creating New Revenue Streams: Transform Bookazine Content with New Channels and Products,” deals specifically with how Ingram Solutions approaches bookazine content–publications Read More →


Healthcare Hiring Landscape in 2014 & Beyond [Infographic]

Healthcare professionals are in demand and, according to a Glassdoor survey, they are on the lookout for better jobs. Healthcare is also projected to surpass professional and business services to become the largest segment of the U.S economy. This expansion, from the current 11 million healthcare jobs to 15 million by 2020, means that competition for the already scarce healthcare workers will get even tougher. The Read More →


Expert Interview with Chandra Turner on Recruiting Millennials

College grads are entering a new and uncertain job market. Even in publishing, they’re not sure where to start, so Chandra Turner’s made it her job to show them how to work in the publishing industry at Ed2010. She took a moment to talk with us about how the recent graduate finds a job.Tell us a bit about Ed2010. What’s the site’s mission?Ed’s mission is to Read More →


Should You Step into Bitcoin for Content Monetization?

Revenue is always at the forefront of every publisher’s mind — earning it, and finding new avenues to earn more. But what about Bitcoins? Is it worth your while to investigate new revenue streams from something that’s intangible and fully digital, yet has value?Bitcoin is a confusing concept for most people. The Bitcoin website describes it as a peer-to-peer payment system of digital money. Money, rather Bitcoins, are Read More →


Which Niche Industries Need Specialized Job Boards Now?

The buzz is all about niche job boards. The mega job hosting sites have plenty to offer on a grand scale, but niche makes it more personal. The question is, which industries are growing; which have a stronger potential niche market than the others?The best approach is to go straight to the source, and that’s the U.S. Department of Labor. The statistics they gather are unbiased, Read More →


Content Creation Takes Over Where User Generated Content Leaves Off

Back in 2005, YouTube premiered online. It was the latest in a concept known as User-Generated Content (UGC). Of course, the content on YouTube was unique for the web at that time. It was all video.The rest is history. YouTube took off like a rocket. It was acquired by another Internet company that you might know about: Google. Homemade videos of all sorts were uploaded Read More →


Webinar Review: Crowdfunding and Micropayment Revenue Streams

Making more money is at the core of every business. Sometimes you need to look outside of the box to find new streams of revenue. By taking a look at what other businesses have done successfully to raise funds, you can create a new marketing plan with these ideas at the forefront. The LocalMedia Association put together a webinar titled, “Raising Revenue: Crowdfunding and Micropayments.” Read More →


Can Monster Regain Its Mojo?

To say that things with have been a bit chaotic lately would be an understatement. After dealing with two major data breaches in 2007 and 2009 that caused identity theft issues for millions of users, the company was notified by NASDAQ that it could be delisted from the market because it was not reporting its earnings on time. Monster managed to stay on NASDAQ, but the road has not been Read More →

social media

The Time is Now for Top-Level Media Executives to Tread into Social Media

The role of today’s media executive is dramatically different from what it was a decade ago. New skills are required, and new tools are available to help media executives make the most of their digital publications. Social media is a cornerstone of the new media experience, and if you’re ignoring social media, you’re shortchanging your publication.  Social media has extended everyone’s reach, and has turned Read More →


For Healthcare Job Boards, the Candidate Always Come First

One of the most important elements of any business is to have an intimate understanding of the business model. If a business does not understand where its revenue is really coming from, then it is going to make bad decisions. On a healthcare job board, the revenue is generated by employers who pay for the board’s services. But the real money comes from the candidates Read More →

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