The Best Job Boards Value Employee Candidates

The Best Job Boards Value Employee Candidates A far too common mistake among job board startups, according to Job Board Doctor Jeff Dickey-Chasins, is too much focus on attracting employers and not nearly enough on reeling in job candidates. While it’s understandable for a service to focus the bulk of its time and resources on attracting paying clients — in this case, employers — the Read More →

Local Native Advertising

Can Native Ads Boost Your Audience Engagement?

When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look to the New York Times, a publication that now offers advertisers to Read More →


Taking Your Magazine Digital? 4 Things You Need to Know

If you’ve decided that it’s time for your trade publication to make the big leap into the digital world, you have a lot of thinking and planning ahead of you. The good news, however, is that many publishers have accomplished this transition with great success — and that means you can too. Here are a few helpful tidbits to take into consideration. 1. You’ll Want Read More →


This App Might Be a Publisher’s Worst Nightmare

A new app has digital publishers throughout the Internet biting their nails, and not without reason. Eyeo recently announced the beta release of its new version of AdBlock Pro for the Google Android operating system. Let’s examine what this new development might mean for your publication. SEE ALSO: The New Competition for Publishers? Why You Should Care AdBlock Plus claims to wipe out any ads Read More →


How to Use Recruitment Marketing to Improve Your Job Descriptions

What is Recruitment Marketing? One of the new phrases making the rounds in the online job board industry is something called recruitment marketing. Recruitment marketing is a blend of career recruiting and the marketing elements companies use to attract customers. While recruiting and marketing sound like two completely different things to most people, the truth is that marketing experts are starting to become significant collaborators Read More →


4 Ways Employers Use Job Boards for Brand Management

Job boards are just for employers to post position openings, right? Wrong! Employers can also use job boards for brand management. A brand is an employer’s visual identity that makes a business recognizable and leaves a lasting impression on potential employees. Branding is important because it helps employers stand out from the crowd. SEE ALSO: Reputation Management For Job Boards Get the Look? Businesses that have Read More →


3 Free Tools to Use for Trade Association Content Marketing

Content marketing is a strategy that is quickly growing in popularity, but not just among businesses and search engines. The truth is that content marketing is becoming a very helpful tool that professional and trade associations can leverage to attract new members through the web. At the heart of things, content marketing is basically the act of delivering valuable, informative, and relevant content to prospective Read More →

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.   Click here to view a PDF version of this infographic. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a Read More →


How to Get the Most from User-Generated Content

Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. Here are some ideas for inspiring your readers to help Read More →

Is-your-content-digestable-here's why-it-needs-to-be

Is Your Content Digestible? Here’s Why It Needs to Be

One of the biggest and most important trends in digital publishing today is the push towards “snackable” or “digestible” content. These compelling little tidbits may not strike you as brilliant journalism, but they could just save your publication. Here are some of the reasons you need to make your content easy to grab on the go. SEE ALSO: 4 Content Strategy Tips for Member Communication Short Read More →

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