The Fastest Growing Segment of Digital Newspapers: Young Women

When people start to talk about the notion that print is dead, they have to be careful on how they phrase that statement. The printed word can appear in many formats and lately, the digital format is the most popular. On paper or on screen, the Newspaper Association of America is happy to announce that print is very much alive and growing. The Reach Of Read More →


Online Publishing: Easy to Start, Difficult to Master

Anyone can create an online publication. For just a few dollars and with minimal technical knowledge, entrepreneurs and online publishers are launching entire publications. But most quickly find out that a vision is not enough. There are many aspects to running a successful publication, from creating a compelling content strategy to having the skills needed to manage a site’s operations. While it’s easy to start Read More →


How to Diversify Revenue Streams for Your Association

If you run a trade association, you probably receive funding from member dues, but what you may not realize is that there are other ways to generate revenue, including monetizing your online assets. By generating this extra revenue through monetization, you may even be able to lower dues and attract more members, building credibility and association loyalty. In addition, extra revenue may allow your association Read More →


Why Your Publication Needs Smart Digital Marketing

If you want to grow your online publication brand and reach more customers in today’s crammed digital marketplace, then you can’t take the easy road by automating your processes, says Jason Acidre, co-founder and CEO of Xight Interactive. “It requires hard work, intelligence and a lot of common sense to be really able to compete in online marketing these days,” says the founder of Kaiserthesage, Read More →


Understanding the Variables with Audience Development

A successful audience development strategy is essential to growing your publication’s reliable revenue streams from advertising and subscriber fees. But it’s often challenging for publishers or managers, whether at trade publications or online properties, to determine the best strategy to grow their audience. No single strategy will succeed in growing every publication’s readership. Instead, it’s important to develop an understanding of the general framework that Read More →


How to Build a Thriving Commenter Community

One comment is almost as disappointing as none, and sometimes it’s worse. That’s like Mom calling to say you were terrific in the play that no one else noticed, when what you really wanted was a write-up in the Sunday paper. Content is important, but it can fall flat without audience interaction. Comments are one of the beauties of the Internet. Where once there were Read More →


Warren Buffett: What Newspapers Need to Do to Survive

If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s annual letter to Berkshire Hathaway shareholders, he successfully explains why he believes in the newspaper Read More →


Improve Your Infrastructure, Improve Your Membership

Trade associations play a critical role for professionals that are seeking to network, make a new career move, or just keep up on the latest trends in their industry. Yet many associations struggle to deliver the value that’s needed to keep members coming back year after year, paying dues and attending paid events. As a result, many professional associations are looking to technology and publishing Read More →


Is Your Content Optimized for Aggregators?

Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social media, content publishers are having to change the way they Read More →


Marrying Your Print and Digital Revenue Development

If you’re a digital publisher, it’s easy to be discouraged when you repeatedly read about digital revenue streams falling short when it comes to making up for declines in print revenue. But there is plenty of encouraging news too, as the concept of a print publication evolves into the concept of an information factory producing content for print, web, and mobile platforms. In fact, developing Read More →

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