Is Your Content Optimized for Aggregators?

Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social media, content publishers are having to change the way they Read More →


Marrying Your Print and Digital Revenue Development

If you’re a digital publisher, it’s easy to be discouraged when you repeatedly read about digital revenue streams falling short when it comes to making up for declines in print revenue. But there is plenty of encouraging news too, as the concept of a print publication evolves into the concept of an information factory producing content for print, web, and mobile platforms. In fact, developing Read More →


RPV: The Metric That Can Transform Your Website

What Does RPV Stand for and How Do You Calculate It? RPV stands for Revenue Per Visitor, and it’s easy to calculate. For a defined time period: RPV = Revenue ÷ Number of Visitors RPV shows the interaction between conversion rate and average order value (AOV). Since the visitors to e-commerce sites are the common denominator of that site’s revenue generating activity, it makes sense Read More →


Why Online Attention is the New Gold

When you think about an online commodity, what is the first thing that comes to mind? If you said “time”, then you’re already ahead of the curve when it comes to attracting and retaining the attention of site visitors. Unlike Internet space, which can be filled with banner ads ad nauseam, time cannot be created on the web, meaning it is one of the most Read More →


The Future of Recruiting and Hiring Technology

Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems popping up daily. But he says there’s still plenty that can be done tech-wise – Read More →


A Publisher’s Guide to Pinterest Strategy

Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of traffic worldwide. Having a Pinterest strategy as part of your Read More →


Do You Have a Black Friday Strategy Yet?

Black Friday prep: It’s a tradition that’s as essential to the American Thanksgiving Day as turkey, stuffing, and cranberry sauce. Once everyone has been fed and the sports games have been enjoyed, families crowd around huge sheaves of advertisements to plan out their Friday shopping expeditions. Which stores are open when? Who has the best deals? What are the season’s hottest products? As a result, Read More →


Should You Try User Generated Content?

Love it or hate it, user-generated content continues to make the debate circuit. There’s a line of demarcation between professionally written content and the words of laypeople. You want your publication to be relatable, and that’s not always easy. By giving users the freedom to add their own opinions to your site, the line begins to blur. Neither inherently good nor bad, user-generated content does Read More →


Monetizing Content for Newspapers, and How You Can Make it Better

Some news organizations are seeing year-over-year incremental growth in revenue. However, most of them are seeing declines. Digital Advertising There are two metrics that are of particular concern to media companies, the first of which is digital ad revenue. For most of the newspaper industry, that number grows, but by less each year. Consider the trend in digital advertising year-over-year revenue growth over the past Read More →


4 Ways Your Healthcare Job Board Can Offer More Value

As unemployment and underemployment remain high these days, healthcare professionals are seeking careers and open positions more than ever. Although this may seem like bad news, it can actually be positive news for people who run or wish to create healthcare job boards. While traditional job boards on the web focus on offering a myriad of different listings across a variety of industries, your healthcare-focused Read More →

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